Search Engine Optimisation - SEO
Being visible in the search engines such as Google is vital for your business, optimisation of your website is one of the most effective methods for engaging with potential customers. SEO will increase the ranking of your website and will drive a greater amount of natural relevant traffic to your site.
Making your business easier to be found by relevant traffic will improve the conversion rate of customers who actually want to buy from you. Optimising your site so that it moves towards the top result of Google and the other search engines should be the most important goal for your business and its online presence. If your website does not appear in the SERP when potential customers are looking for what you provide, they will never know you exist and you could be missing out on a lot of potential business.